Our Story

As a professional in the connected age, I found myself overwhelmed by the increasing number of people I was meeting through social media and networking events. Technology has made it easier than ever to meet people, but managing all these new contacts and turning them into productive business relationships has become increasingly difficult.

I started Rexter to address this challenge. Rexter organizes your professional contacts and helps you utilize your network to get things done. As the first Rexter user, I have found it to be an invaluable tool I can no longer live without. Rexter has helped me generate more sales, hire the best employees and improve my daily productivity. I know it'll do the same for you, too.

Welcome to Rexter.

Andy Wilson
CEO and Cofounder at Rexter

"Productivity is being able to do things that
you were never able to do before."

Franz Kafka

About Us

Productivity for the Connected Age

Rexter empowers connected professionals to manage their growing contacts and develop productive business relationships. Our intelligent algorithms and cutting-edge technology leverage data from existing accounts to:

  • Eliminate the need for repetitive data entry
  • Organize interactions by relevant contacts
  • Surface helpful insights about how you're spending your time
  • Provide real-time guidance on who can best help you reach your many objectives

Rexter makes it easy to access your information on the go through our web and mobile applications, as well as incorporates powerful collaborative tools to allow you to increase productivity across your work group. It's no wonder Rexter is the solution of choice for respected industry leaders in commercial real estate, investment banking, private equity, insurance and more.

Rexter is the brainchild of serial entrepreneur and venture capitalist Andy Wilson, who found it increasingly difficult to manage his growing Rolodex after social media gained mainstream use. Andy took this problem to Daniel Bouganim, a long-time friend and expert in engineering Internet products. With the help of some friends, including Dr. Galen Buckwalter (the creator of the famous eHarmony relationship algorithm), they collaborated to develop Rexter, an intelligent guidance system for optimizing business relationships.

Rexter was funded by Siemer Ventures and angel investors Gil Elbaz (Founder and CEO at Factual), Ted Meisel (former CEO of Overture), Sean Moriarty (former CEO of TicketMaster) and Jarl Mohn (CEO of National Public Radio). The company is headquartered in the Greater Pasadena area.

In the News

"Networking is not about hunting.
It's about farming. It's about cultivating relationships.
You'll be a better networker if you remember that."

Dr. Ivan Misner

Andy Wilson

Chief Executive Officer and Cofounder

Prior to launching Rexter, Andy developed a network of over 3,000 business relationships as a venture capitalist, entrepreneur and CEO to various companies. Most recently, Andy served as Founder and Managing Director of Momentum Venture Management, a venture capital fund and business accelerator, where he spearheaded the raising of MVM's two bridge funds and led multiple portfolio companies through early commercialization and to their next rounds of funding. Prior to MVM, Andy held senior executive positions at Yahoo!/Overture Services, RiverOne and Bowne & Co. In addition to his professional accomplishments, Andy is the Co-founder and board member of Innovate Pasadena, a non-profit organization with the vision of creating a vibrant ecosystem of technology and design in the Greater Pasadena area. Andy received a BA from Dartmouth and an MBA from Harvard Business School.

Daniel Bouganim

Chief Technology Officer and Cofounder

Daniel brings over 20 years of experience in building software and Internet apps, primarily in the B2B space. Prior to joining Rexter, he served as CTO at Academy123 and Director of Engineering at RiverOne. Daniel provides strong technical leadership in areas of software and network architecture, databases he information security. Through his multilingual and multicultural knowhow, Daniel provide strong leadership for onshore and/or offshore teams to deliver technology solutions effectively and in timely manner. Daniel holds a BS in Math and Computer Science from Ben-Gurion University, Israel.

Catherine Cadogan

Product Management

Catherine is responsible for product design, user experience and product roadmap for Rexter. Prior to joining Rexter, Catherine gained over 10 years of experience in product and project management for B2B-focused companies including Yahoo!, Homestore.com and LeisureLink. She has particular expertise in business applications and process automation. Catherine holds a BSc from London School of Economics.

Jay Lee

Lead Engineer

Jay is a senior software architect with 20+ years of experience with design and implementation of innovative systems. Before coming aboard at Rexter, Jay served as Director of Software Development at Integrated Decision Systems, Inc., a provider of enterprise portfolio management solutions to the financial services industry and as a software consultant for Academy123. He received his BS in Physics from U.C. Berkeley and a MS in Computer Science at Cal Poly Pomona.

Katie Cameron

Operations Manager

Katie joined Rexter upon inception, transitioning from serving as Administrative Manager at Andy Wilson's prior company, Momentum Venture Management. Katie brings extensive experience in working with startup ventures, including opening and managing a boutique intellectual property law firm and successfully aiding in its merger with the second largest law firm in Indianapolis. She has also held roles at Gazelle TechVentures, a venture capital firm and UNX, Inc., an agency brokerage firm. Katie received her BS in Psychology, Minor in Business from Purdue University.

Dr. Galen Buckwalter, PhD

As the founding Chief Scientist for eHarmony, Dr. Buckwalter spearheaded the concept of using advanced computer algorithms to optimize relationships. As an advisor to Rexter, he is now applying his learnings toward the optimization of business relationships. An expert in Human Relations & Psychometrics with over 20 years in the field, he has authored over 100 publications in psychology, has served on the Scientific Review Panel for the National Institutes of Mental Health since 1999, and is a current member of the National Board of Medical Examiners. He currently serves on the Advisory Board of eHarmony Labs and conducts research at the University of Southern California. Dr. Buckwalter earned an MA and PhD in Clinical Psychology from Fuller Graduate School and received his BS from Edinboro University of Pennsylvania.

Dr. Yaser Abu-Mostafa, PhD

Dr. Yaser Abu-Mostafa is the current leader for the inter-disciplinary Learning Systems Group and professor of Electrical Engineering and Computer Science at Caltech. An expert in Machine Learning, he 'teaches' our Relationship Economy Engine how to learn users' preferences over time, thus refining our algorithm and giving you better results. Dr. Abu-Mostafa has authored over 60 publications in machine learning including two articles in Scientific American, and has extensive consulting experience in machine learning, including nine years with Citibank. Dr. Abu-Mostafa earned his BS from Cairo University, his MS from Georgia Tech and his PhD from Caltech. He has won numerous teaching and research awards, and was honored through the Hertz-Abu-Mostafa Fellowship established in his name in 2005.

Dr. Roy Lubit, MD, PhD

Dr. Roy Lubit is an expert in Organizational Behavior and the psychology of business relationships and key to developing Rexter's recommendations. A member of the Consortium for Research on Emotional Intelligence in Organizations, Dr. Lubit has authored 'Coping with Toxic Managers and Subordinates,' as well as several book chapters and articles on office politics and the role of emotional intelligence in the workplace. Dr. Lubit went to college at Cornell, medical school at NYU, did his psychiatry residency at Yale. He continued with further psychiatric training at Harvard, earning his PhD with his dissertation focused on organizational learning. He continued his research at Columbia Business School and worked in the prganizational change practice of PricewaterhouseCoopers.

Dr. Richard Stern, PhD.

Dr. Richard Stern is a leading expert in optimization, statistics, operations research, numerical analysis, artificial intelligence and computer modeling. His deep expertise in mathematics guides the development of Rexter's Relationship Economy Engine. Dr. Stern currently serves as the SVP of Quantitative Modeling and Risk Management at a major financial institution. He previously taught courses in both Optimization and Statistics in the Decisions, Operations and Technology Management department at UCLA. Dr. Stern received his PhD in Physics from the University of Chicago and his MS/BS from MIT.

Jim Armstrong

Managing Director at Clearstone Venture Partners

Jim Armstrong is a nationally-recognized venture capitalist with extensive experience in the Internet space. Jim joined Clearstone Venture Partners in 1998 from Austin Ventures, a leading venture fund. His work at Clearstone is focused on IT investments, with a focus on consumer internet, application software and internet-enabled business processes. Jim has been recognized as one of the top 50 venture capitalists in the U.S. by Forbes Magazine. In the late 1990s Jim also worked with Idealab, an incubator that helps to guide and fund a variety of early Internet companies. Jim holds a BA in Economics from UCLA and an MBA from the McCombs School at the University of Texas at Austin.

Ted Meisel

Cofounder at AVIA and Senior Advisor at Elevation Partners

Ted Meisel is the former CEO of Overture Services and has played a crucial role in the formation of Rexter through his extensive expertise in software and Internet products. Ted joined Overture in 1998 and led it to $1 billion in worldwide revenues by 2003. When Yahoo! acquired Overture for $1.63 billion, Ted stayed on as President of the newly-named Yahoo! Search Marketing division for two years. Prior to Overture, Ted was an executive at Citysearch. He is an active board member at Forbes Media and Marketshare Partners, where he works with management teams on strategic, operational and organizational issues. Ted holds a BA from Dartmouth and a JD from Stanford Law School.

Sean Moriarty

CEO at Saatchi Art and Chairman at Metacloud

Sean Moriarty is a unique leader who brings insight and thoughtfulness to the boardroom. Sean served as the founding President and CEO of Ticketmaster Entertainment, the world's largest live entertainment ticketing and marketing company. Prior to Ticketmaster, he was part of the technology team at Citysearch, where his roles included Executive Vice President of Technology and Vice President of Internet Systems. Sean is a former board member of Points.com, the operator of the world's leading reward management portal, and iLike, a social music discovery service with over 30 million registered users. He currently serves as CEO at Saatchi Art, the world's leading online art gallery, and as Chairman at Metacloud, a technology company dedicated to providing private cloud computing as a service to the enterprise. Sean holds a BA from the University of South Carolina and attended graduate school at Boston University and the University of South Carolina.

Paul Weiskopf

SVP of Corporate Development, Auction.com

Pual Weiskopf is a senior business executive with 25 years of experience across a wide range of global businesses. From 2005 to 2012, Paul served as SVP of Corporate Development at Adobe Systems and managed Adobe's activities in the areas of corporate strategy, mergers and acquisitions, and venture investing. He played an instrumental role in the $1.8 billion acquisition of Omniture, Inc., the $3.4 billion acquisition of Macromedia, Inc., and a number of smaller acquisitions and venture investments. Prior to Adobe, Paul was VP of Strategy and Corporate Development for Hewlett-Packard. Before HP, he served as VP of Strategy and Alliances for two e-commerce companies, InsWeb and BenefitPoint. He currently serves as the SVP of Corporate Development at Auction.com. Paul holds a BA in International Political Economy and an MBA from the University of California at Berkeley.

Jarl Mohn

CEO and President at National Public Radio

Jarl is an angel investor and valued board member for digital media, mobile and web-based companies. Jarl was the former President and CEO of Liberty Digital, a publicly-traded subsidiary of Liberty Media Group that invested in interactive television, cable television networks and internet enterprises. Prior to Liberty, Jarl founded and served as President and CEO of E! Entertainment Television for nine years, where he grew the business into international markets and online and launched the Style Network. He also served as Executive Vice President and General Manager of MTV and VH1 in the mid-80's. Jarl is on the board of KickApps, CNET Networks, the E.W. Scripps Company, XM Satellite Radio and MobiTV. He is also a trustee of numerous nonprofit organizations. Jarl is currently the CEO and President of National Public Radio. He attended Temple University, where he studied Mathematics and Philosophy.

Todd Tappin

COO and CFO at Rubicon Project

Todd Tappin is the epitome of the multi-tasking Rexter user. As Chief Operating Officer / Chief Financial Officer at Rubicon Project, a Santa Monica-based ad tech company, Todd is responsible for the administrative operations of the company, finance, M&A, legal and the execution of its operating and financial plan. Prior to Rubicon, Todd held appointments as the CEO at SocialVibe, a digital advertising company, and Managing Director of The Gores Group, an LA-based private equity firm. He was the founding CFO of Helio, as well as the founding CFO of Overture, the pioneer in paid search. Mr. Tappin helped lead Helio from start-up to a $200 million wireless company, and during his tenure at Overture, the company grew from start-up to over $1 billion in annual revenue, over 1400 employees, and successful operations in 9 countries. For Overture, Mr. Tappin built and oversaw all strategic planning, finance, legal, M&A and administrative functions. He led the company's IPO and secondary public offerings, was instrumental in the company's international expansion and key affiliate deals, and co-led the sale of the company to Yahoo!

Kamran Pourzanjani

Founder and CEO, Bestcovery.com

Kamran Pourzanjani is the founder and CEO at Bestcovery.com and co-founder and former CEO of PriceGrabber.com. His vision fostered a culture of success and achievement at PriceGrabber, making the company one of the leading online shopping comparison sites with over 24 million monthly unique users. Under his leadership, PriceGrabber received the 'Internet Company of the Year' award from the Southern California Software Council, and was recognized as one of the fastest growing companies in the nation, according to both Inc. Magazine and the 'Deloitte Technology Fast 500.' In recognition of his achievements and company's performance, Kamran was named Ernst & Young's 'Entrepreneur of the Year' for the Business Services category and one of Forbes' 12 Entrepreneurs Who Are Changing LA Forever.

"One of the challenges in networking is
everybody thinks it's making cold calls to strangers.
Actually, it's the people who already have strong trust
relationships with you, who know you're dedicated,
smart, a team player, who can help you."

Reid Hoffman

Contact Us

Rexter is lovingly hand-crafted for you in sunny Pasadena, CA. Feel free to contact us via email, phone, or social media.


2400 North Lincoln Avenue, Suite 212
Altadena, CA 91001